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Work & Expertise

Client Wins

Magnetic Opt-In Page Copy for a Marketing Consultancy

Opt-In Page Copywriting

The Pedowitz Group created an in-depth, actionable research report, but the opt-in page was underperforming. The previous copy explained about the report, but it didn’t connect with the audience. Now, this page immediately captures the pain points and desires of the target audience to drive opt-ins.

View the opt-in page  》

Emails Transform Marketing-Qualified Leads into Sales-Ready Leads

Email Copywriting

TPG needed strategic email nurture sequences to engage leads and prospects at each point of their customer journey. Start To Summit created emails that drive more opens, clicks and calls booked. Email topics included lead management, CX, marketing automation, inbound marketing and more. 

*Samples provided on request 

Paid Social Ads Drive Demand and Leads for a Marketing Consultancy

Ad Copywriting

The B2B marketing space is crowded in the social media world. The Pedowitz Group needed paid social ads that cut through noise and drive traffic and leads from their target audience – B2B corporations and enterprises. Start To Summit wrote ad copy for various campaigns on LinkedIn, Facebook and Twitter. 

See a few of the ads 》

Sales-Driven & SEO-Optimized Website Copy for a SaaS Start-up

Messaging Strategy & Website Copy

Immuware is a software that streamlines employee health compliance tracking. They hired Start To Summit to flesh out their core messaging strategy and write clear, strategic, SEO-optimized website copy that immediately defines their value, sets them apart from competition and drives booked demos.

Check out the site 》

Powerful Sales Tools for a Technology Solutions Company

Case Study Copywriting

Carminati Consulting creates custom technology solutions for industry leaders. They needed two case studies that would clearly & quickly articulate the ROI of their data integration, BI and trend analysis services to present in prospect meetings and have as an asset on their website. See case study #1 and case study #2. 

Read the case studies 》

Start To Summit Increased Fido Pro's Quarterly Revenue by 71%

E-Commerce Facebook Ads

When Fido Pro’s Facebook ad results drastically declined, they hired Start To Summit to launch a Facebook ad strategy that would get this D2C start-up back on track to achieving their annual revenue goal. The key to success? Highly engaging, demand-generating ad copy. Get a behind-the-scenes look at this campaign. 

Check out the case study  》

Ghostwritten Articles & PR Kickstarts Revenue for Hemp/CBD Start-ups

Scientific Ghostwriting & PR

Aceso & Therabis needed ghostwritten articles by their director of science that would distill scientific information for a non-science audience and establish them as a trusted leader. Results include a PR-placed article in MindBodyGreen (12 million+ readers), a sponsored article in a target publication and an earned media piece that generated $55K in direct sales, a 739% MOM revenue increase.

Read an article 》

Website Branding & Messaging Position Boutique CRO as a Leader

Messaging Strategy & Website Copy

Denothex was a CRO that was recently acquired by Optimapharm. I developed the brand’s messaging strategy, wrote the website copy and led the launch of their website while partnering with a designer. Although Denothex’s expertise and clientele is what made the company appealing to acquire, the strong branding and professional website positioned Denothex as a leader in the space.

See the homepage 》

Slide Deck & One-Sheet Help Secure Bridge Funding for Biotech Start-Up

*Work is Protected By NDA

A biotech start-up needed a slide deck and sales one-sheet to present to investors and raise Bridge funding between Series A and B. I worked directly with the CEO to define go-to-market key messaging and write the copy focusing on the leadership’s expertise, the product, market potential and fundraising/development plans. I provided creative direction to a designer to produce these two assets. 

*Redacted sample provided on request

Start To Summit Generates Quality $0.77 Leads for Wellness Membership

Lead Generation Facebook Ads

Now Healing had invested thousands of dollars in ads in the past, but they weren’t able to generate consistent cost-effective results. Start To Summit quickly grew their list with quality leads at an exceptionally low cost. Want to see the storytelling ad copy that landed these results? 

Check out the case study 》

New Website Increases Conversion Rate by 90% for E-comm Start-up

Website Creation & Copywriting

Fido Pro’s conversion rate was less than 1% on their Squarespace website and they outgrew the functionality capabilities of that platform. Start To Summit created, designed and wrote the copy for a user-focused and sales-driven Shopify website that will allow this start-up to scale. 

Check out the site 》

Business Coach Books $10K in New Business from Instagram

Instagram Content Ghostwriting

Erika Lyremark is a business coach for bold women. Start To Summit ghostwrites strategic Instagram content that embodies Erika’s unique voice, engages her ideal clients and sells her programs. In the first month of working together, Erika booked $10K in new business. 

Read a post 》

Client Love

“Erin is unique in that she understands demand generation and digital marketing AND she’s an awesome writer. I know I can always count on Erin to deliver excellent, highly strategic work on time. She’s worked with us on our email sequences, landing pages, inbound ads, free offers, blogs, website copy, and more. Her perspective, recommendations, and deliverables have helped us better engage our audience, position our value, and generate bottom-line results. ”
– Majda Anwar, Director of Marketing, The Pedowitz Group

Client Love

“Erin was able to segment our technical projects into meaningful write-ups which had clear structure to the reader to highlight the importance, value and purpose of our work. Prior to working with Erin, we would try to talk through our projects with prospective clients or partners, whereas now we have structure write-ups that highlight the value and the ROI we bring to our clients.“
– Brittany Carminati, CEO of Carminati Consulting (custom technology solutions) & Immuware (Health Tech SaaS)

 

Client Love

“Our sales numbers were flat and our ads seemed tired and stale. We had seen our sales results go from around 15-20 units per day down to 5-10. I knew we needed a fresh set of eyes and new ads and copy. So we reached out to Erin as a result of a high recommendation from a trusted business associate. We saw our sales numbers turnaround and we were back to the levels we needed. If we had stayed on the path we were on prior to hiring Start to Summit, it is highly doubtful we would have achieved our year-one sales goals.”
– Paul Hoskinson, Fido Pro (start-up e-commerce brand)

 

Client Love

“In one month of hiring Erin to help me with my Instagram content, I booked 10K in new business. She’s fast. Efficient. And fun.”

– Erika Lyremark, Author, Think Like A Stripper & Creator of The Daily Whip

Client Love

“I tried running my own Facebook ads, after taking several trainings. I thought I knew what I was doing. But my actual results were disappointing – and I couldn’t figure out why. Erin saved the day! She took time to truly understand my business and audience. Then she created a brilliant strategy that I never would have thought of. Erin is a genius at the art of the big picture, as well as the detailed science of interpreting metrics. She knows how to improve what’s working, and change what’s not, so that I don’t waste my budget. What a relief to be able to trust Erin to deal with the nitty-gritty details, yet stay true to my big vision!”

– Elma Mayer, Now Healing 

Client Love

“Working with Erin has been very gratifying. She is really on her game!  I was impressed with her support, her knowledge of her field, and her promptness in responding to me and my questions. Erin is extremely thorough and very detail oriented. I highly recommend Erin if you want to get results to get your business growing. She goes the extra mile and is truly a pleasure to work with.”

– Donna Shin, Donna Shin Coaching

Client Love

“Start To Summit has become the bar for our marketing partnerships, and I don’t use that term lightly. Weekly reports, timely responses to questions & concerns and a collaborative mindset towards creative executions have elevated my expectations for all future marketing partnerships. Erin has truly become an invaluable extension of our marketing efforts, and I am grateful for the opportunity to benefit from her expertise!”

– Chaz Faulhaber, Onus IV Hydration

 

About Start To Summit

Erin Roberts is the brains behind Start To Summit. With 10 years of marketing communications experience, Erin has managed hundreds of thousands of dollars in paid social advertising spend, written a myriad of results-driven words and developed solid marketing strategies for corporate brands, mid-size start-ups and solopreneurs.

Start To Summit is fueled by the desire to help passionate businesses make a bigger impact in the world and their bottom line with smart content strategy and copywriting. 

 

Curious about working together?

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